As a Partnership member, we were happy to contribute this guest post, titled “Data Insights Transform Direct Mail” to Partnership Perspectives, the Buffalo Niagara Partnership’s blog.
Here’s an excerpt:
“Just as data has revolutionized digital marketing- with things like personalized website content, programmatic ads, marketing automation, and retargeting – data is also breathing fresh life into a traditional marketing channel: direct mail.
Gone are the days when direct mail meant a simple mail merge and putting a stamp on the envelope. The days of stereotypical mass “junk” mail may be numbered as well.
Today much of the success of a direct mail campaign depends on effective and ongoing use of your data and associated technologies. By making direct mail more targeted and relevant to the customer, it can help you achieve a healthy return on your investment. Here are five ways using data effectively helps you maximize results for your direct mail campaigns…”
Read the full article here on the Partnership site. And while you are there, check out some of the other great things this membership organization is doing in the Buffalo Niagara region.