Recap of the event:
The SkillShop opened with a tour of the facility guided by Anthony Marchioni, Chief Technology Officer, so guests could get a behind-the-scenes look at how print campaigns come to life. Guests were able to see the digital inkjet presses in action as Compu-Mail’s second shift team ran the OcéVarioPrint® i300 sheet-fed inkjet press, Xerox Rialto inkjet press,and Xiekon 9800 digital press.
Following the tour was a 30 minute presentation led by Michael Oliver, National Sales Representative, and Allison Jensen, Marketing Manager. The presentation covered tips ranging from an overview of direct marketing services, statistics on direct mail and personalization, design tips, creative ideas, and mailing formats by industry.
Top design tips from Compu-Mail for AAF Buffalo members:
- Direct mail and print will help you create a strong and memorable brand presence.
- The 40/40/20 rule is important.
- Personalization can increase response rates by up to 135%.
- Know your audience.
- Testing and tracking are critical to campaign success.