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5 Statistics for End-of-Year Fundraising Campaigns

As we enter the last month of the year, there is still plenty of time to reach and exceed your fundraising goals.

By
Compu-Mail
Posted
December 1, 2020

December is National Giving Month.

As the end of the year quickly approaches, many people are looking to make last-minute donations because they are feeling extra charitable around the holidays, and/or to qualify for a tax deduction.

No matter the reason for the donation, they make up a significant portion of all donations for the year.

Here are 5 statistics for end-of-year fundraising campaigns:

  1. Nearly one third (31%) of annual giving occurs in December.
  2. 12% of all giving happens in the last three days of the year.
  3. 28% of nonprofits raise between 26 – 50% of their annual funds from their year-end ask.
  4. 59.9% of nonprofits make between 1-3 donor “touches” for their year-end campaign.
  5. In 2018, donations made on "Giving Tuesday" rose 148% from 2013.

What does this mean for you? Hopefully, your nonprofit organization has already sent out at least one touchpoint, but if you have not, there is still time to put out a campaign that will hit homes before the last few days of the year. If you have, now is a great time to send out additional touchpoints to remind people to respond.

The Bottom Line

As we enter the last month of the year, there is still plenty of time to reach and exceed your fundraising goals.

Sources

1: Nonprofit Tech for Good

2,5: Charity Navigator

3,4: Nonprofit Hub

Editor’s Note:

  • This is a compilation of statistics we have collected from other sources. Please contact the original source with any inquiries regarding the statistics.

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