25 Direct Marketing Statistics for 2020
Once again, we pulled together a compilation of direct marketing statistics that demonstrate the power of direct mail and its critical role in the omnichannel marketing strategy.
The Bottom Line – Direct mail has a strong presence. It gets noticed, and allows for greater control by the recipient. This, in turn, makes it an effective way of reaching a large group of people.
Informed Delivery Statistics:
The Bottom Line – Informed Delivery provides an additional touchpoint that is valuable for your direct marketing campaigns.
When digital and direct mail are combined, marketers see:
The Bottom Line – Direct mail should not be used in asilo. Combining direct mail and digital marketing creates synergies thatenhance overall results and response.
[REMINDER] Direct Mail Response Rates
- Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search, .3% online display, 1% social media).
- Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media).
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We will update this post when new stats are available for 2020. Leave your email and we will notify you when it is published.
- This is a compilation of statistics we have collected from other sources. Please contact the original source with any inquiries regarding the statistics.
4, 6: Epsilon
5, 7, 10: USPS
11-12, 19-25: USPS Future of Direct Mail
Reminder: ANA | DMA Response Rate Report, 2018