25 Direct Marketing Statistics for 2020

Once again, we pulled together a compilation of direct marketing statistics that demonstrate the power of direct mail and its critical role in the omnichannel marketing strategy.

Compu-Mail

Posted

February 12, 2020

General Statistics:

On average, Americans receive 605 emails and 16.8 pieces of mail every week.
For roughly every 36 emails you receive on average, you get 1 piece of mail in your mailbox.
The average lifespan of an email is 17 seconds, compared to direct mail’s average lifespan of 17 days.
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want.
58% of the mail American households receive is marketing mail.
59% of US respondents say they enjoy getting mail from brands about new products.
60% of catalog recipients visit the website of the company that mailed them the catalog.
Up to 90% of direct mail gets opened, compared to only 20-30% of emails.
Prospects are 15% more likely to respond to an oversized mail piece if they have never done business with you.
Per USPS, 98% of people check their mail daily and Americans spend upwards of 30 minutes with their mail on a single occasion.
68% of marketing respondents said combining digital and direct mail increased website visits.
60% of marketing respondents said combining digital and direct mail increased ROI.

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The Bottom Line – Direct mail has a strong presence. It gets noticed, and allows for greater control by the recipient. This, in turn, makes it an effective way of reaching a large group of people.

Informed Delivery Statistics:

89% of users are satisfied or very satisfied with Informed Delivery.
93% of users would recommend Informed Delivery to friends, family, or colleagues.
61% of users view their notifications on mobile devices, 30% view on a computer or laptop, and 8% view on a tablet.
82% of users view their notifications in the morning, 16% view in the afternoon, and 2% view in the evening.
39% of marketing respondents reported an increase in website traffic.
36% of marketing respondents reported an increase in ROI.

The Bottom Line – Informed Delivery provides an additional touchpoint that is valuable for your direct marketing campaigns.

Omnichannel Statistics:

When digital and direct mail are combined, marketers see:

40% conversion rates.
68% increased website visits.
63% increased response rates.
60% increased ROI.
53% increased leads.
39% increased traffic to a physical store or business location.
11% increased downloads.

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The Bottom Line – Direct mail should not be used in asilo. Combining direct mail and digital marketing creates synergies thatenhance overall results and response.

[REMINDER] Direct Mail Response Rates

Direct mail response rate to house files is 9% (compared to 1% email, 1% paid search, .3% online display, 1% social media).
Direct mail median return oninvestment to house files is 41% (compared to 145% email, 50% paid search, 20%online display, 50% social media).

Check back for more!

We will update this post when new stats are available for 2020. Leave your email and we will notify you when it is published.

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Editor’s Note:

This is a compilation of statistics we have collected from other sources. Please contact the original source with any inquiries regarding the statistics.

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