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Compu-Mail Solutions: Casino Marketing Case Study

Increasing Patron Engagement with Fully Variable Booklets

By

February 6, 2020

Posted

Compu-Mail

THE CHALLENGE

A New York State casino resort hired Compu-Mail to produce their monthly mailings. Upon onboarding, Compu-Mail recognized a pattern of patrons that were receiving multiple variations of newsletters with similar creative each month.

 

THE SOLUTION

Compu-Mail’s print philosophy is to mail smarter, and to fully understand the data behind each and every campaign. They are not just order takers, they are complete marketing partners.

As their complete marketing partner, Compu-Mail recommended that the casino resort identify these patrons and combine this newsletter into a dynamic,individualized booklet that allowed the casino resort the flexibility to deliver personalized messages based on player profile and area(s) of interest.

The streamlining of these communications allowed the casino resort to leverage the power of player-based marketing messages, while simultaneously realizing product and postage efficiencies.

APPROX SAVINGS

  • $25,000 in Year 1
  • 7% of Marketing Spend

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