Here’s an excerpt:
“Personalization is a great way for nonprofit organizations to show donors that they mean more to them than just the check they send in response to their annual fundraising campaign. Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship. This, in turn, gives the donor (or prospective donor) a reason to care, and incentivizes them to continue donating.”
Explore the full article here on the NonProfit PRO website. And while you’re there, be sure to check out the Resource Library.
Learn more about applying personalization to your fundraising direct marketing efforts when you download our free eBook, 3 Ways to Increase Fundraising Results.