The Future of Direct Marketing: Casino Marketing Tips

This post outlines how casino gaming marketers create can great experiences that set their casinos and resorts up for success during COVID-19 and beyond.

By

Compu-Mail

Posted

May 1, 2020

Casino marketers have always faced a challenge of competing in a highly saturated market. With so many options for both physical and digital gaming options that may scatter a person’s “digital wallet,” it can be difficult to keep their focus on you.

And with today’s economic disruption, there is a renewed need for your casino to find ways to stay connected with your patrons.

What does this mean?

  1. Your messaging needs to be more strategic.

Once access to casinos was completely restricted, the current way of marketing with promotions and incentives to visit became invalid.

This caused many marketing campaigns to be put on hold, in favor of more simple reminder campaigns that your casino will still be here when people can leave their homes again.

Moving forward, it may take a while to get back to the level of promotional messages that you were once sending. In the meantime, it is important to continue strategically and consistently communicating with your patrons so they keep you top-of-mind when they are ready to return.

  1. People are hungry for entertainment.

After being cooped up for weeks with little to do, people are eager for outside entertainment.

While many people are experiencing disruptions to their finances, as long as they are able to meet their basic needs first, it will not be too hard to get them back.

Everyone will be looking forward to getaways, shows, and everything else they have been missing out on while stuck at home dealing with a new and different reality.

With all of this in mind, the question is: how can casino gaming marketers create great experiences that set their casinos and resorts up for success during COVID-19 and beyond?

Casino/Gaming Marketing Experiences

With so many people experiencing layoffs, furloughs, and other disruptions to their ability to work and feed their families, finances are currently strained and stress-levels are high.

Spending their money on something that does not have a guaranteed return may not be a priority for a while. But for others, it will.

Here are a few things to keep in mind:

  • Communicate about what you are doing with your entertainment schedule.
If events were postponed, let ticket-holders know when the new date is and how they can get a refund if it does not work for them. If events were cancelled, let ticket-holders know how to get a refund.
  • Remind them that your casino is here for them when they are ready.
  • Emphasize your safety procedures and precautions moving forward.

As with any recession, this will have a long-lasting impact on people. More and more people will put money into savings accounts and rain day funds in case something like this happens again.

Your more loyal patrons will return either way, but it may take a longer time to get more casual visitors back. Consistently reaching out with reminders and eventually more promotions will help you stay in touch so they will come to you when they are ready.

The Bottom Line

People are looking forward to getting back to normal entertainment activities. Setting up your campaigns now will help you be more prepared when that happens.

Bonus #1: Augmented Reality

In a time where people may be fatigued from the same digital messaging over and over again, print and more creative uses of digital can offer some reprieve.  

Whatever videos that you may be promoting on social media or in emails, consider promoting via print as well. Yes, print.

Check out “Creating Augmented Reality Mailers” to learn how to easily make your mailers come alive with video using Augmented Reality through AReveryware.

Bonus #2: Direct Mail Examples

Casino/Gaming Marketing – Postcard Example

casino-gaming-postcard-example

Casino/Gaming Marketing – Custom Booklet Example

casino-gaming-marketing-booklet-example
Click the image to view the booklet as a PDF

Editor’s Note:

This post was published as part of the new series, “The Future of Direct Marketing”

CM Casino is a fictional casino resort that was made up for the purposes of these examples.

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