COVID-19 NOTICE

[GUEST POST] 5 Effective Marketing Tactics for Increasing Nonprofit Donations and Sponsorship

We partnered with local fundraising software company SofTrek to write content addressing best practices for nonprofit fundraising efforts.

By

Compu-Mail

Posted

January 16, 2019

We partnered with local fundraising software company SofTrek to write content addressing best practices for non-profit fundraising efforts.We contributed this guest post, titled "5 Effective Marketing Tactics for Increasing Nonprofit Donations and Sponsorships" to their site.

Here is an excerpt:

"When designing your mail piece, consider addressing the donor by name (rather than friend, neighbor, donor, etc.) This creates a positive feeling in the donor and shows that you value their contributions. Another element to consider is a variable ask matrix, or list of suggested asks. If a person donated $30 the year before, make that the lowest suggestion and increase the asks incrementally from there.Once the campaign is live and has been circulating for a few weeks, make sure to send a follow up letter to donors that have donated in years past but have not responded to this year’s appeal yet."

Read the full post here on their website.

About SofTrek

With nearly 30 years' experience helping nonprofits raise more money, SofTrek is expert in supporting the work of fundraisers and their organizations.

Related Posts

April 19, 2023
[GUEST POST] The Top 4 Benefits of Community Marketing

Learn about the benefits of investing in community marketing for your company. Read this article today for more information.

December 5, 2022
Hiring Direct Mail for the Holidays: 2022 Edition

There are plenty of ways to leverage cost-effective direct mail campaigns to try to make up sales now. Here are some tips for hiring direct mail to deliver cost-effective marketing messages this holiday season: