Getting Donations for Nonprofits: Mastering the Art

We partnered with local fundraising software company SofTrek to write content addressing best practices for non-profit fundraising efforts.We contributed this guest post, titled "5 Effective Marketing Tactics for Increasing Nonprofit Donations and Sponsorships" to their site.

Here is an excerpt:

"When designing your mail piece, consider addressing the donor by name (rather than friend, neighbor, donor, etc.) This creates a positive feeling in the donor and shows that you value their contributions. Another element to consider is a variable ask matrix, or list of suggested asks. If a person donated $30 the year before, make that the lowest suggestion and increase the asks incrementally from there.Once the campaign is live and has been circulating for a few weeks, make sure to send a follow up letter to donors that have donated in years past but have not responded to this year’s appeal yet."

Read the full post here on their website.

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About SofTrek

With nearly 30 years' experience helping nonprofits raise more money, SofTrek is expert in supporting the work of fundraisers and their organizations.