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OnTarget Publication Honored with Two Awards

By

Compu-Mail

Posted

November 9, 2015

Grand Island, NY, November 9, 2015 - Compu-Mail and Dual Print & Mail’s corporate newsletter, OnTarget, was honored with two awards this year. The publication received an Excalibur Award from the Buffalo Niagara Chapter of the Public Relations Society of America (PRSA) and an Award of Recognition in the Printing Industries of America (PIA) Premier Print Awards.

The PRSA Excalibur Award came in the category of Tactics: Newsletter/Magazine where the publication earned a bronze. This marked the first time we participated in this award competition.The Premier Print Awards recognize the highest quality printed pieces in various categories from around the world.

Compu-Mail has been recognized multiple times in this award competition, including a previous win at the highest level of honor with a “Benny Award.” The 2015 award came in the category of Customized/Personalized/Variable-Data Digital Printing.

Our OnTarget newsletter features marketing and print tips, as well as key company news. When Compu-Mail acquired Dual Print & Mail in February 2014, we recognized an opportunity to take our communication to the next level. We transformed what had previously been a simple folded newsletter into a sixteen-page glossy magazine format chock-full of 100% original content.

Some of the components that contribute to the unique nature of our publication include:

  • Personalization using variable data printing (VDP). Digital printing enables us to include personalization, while simultaneously addressing the publication.
  • Feature articles drawing on external sources. Our main features have included an interview with a recently published author and expert on “relevancy,” interviews with design experts on design trends, and sifting through recent third-party survey statistics to provide perspective on data trends.
  • Additional content that rounds things out, without getting promotional. Since we aim to engage, not self-promote, we include articles that may be tangential to marketing and print but of interest to our readers as professionals, how-to articles, and perspectives on products we provide.
  • Cross-channel resources to access when readers want more. Each recipient of our print edition is paired with their specific account rep’s contact information so they have an easy way to contact us. In addition we often refer to additional content that can be found on our websites.
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