We recently contributed a post titled “Using Direct Marketing to Drive Traffic to Your Shopify Site” to Virid’s marketing blog.
Here is an excerpt:
“For eRetailers, digital marketing probably comes second nature. Designing emails, crafting social media posts, and setting up SMS/text campaigns are instinctive first steps for any omnichannel marketing strategy. However, that often leads to direct mail being overlooked.
While it may sound surprising, direct mail is actually great for driving website traffic. It takes some of the heavy lifting out of online efforts and can act as an extension of a direct marketing team. Powerful synergies are created when direct mail supplements an email marketing campaign or contains a QR code or AR integration.”