We are excited to share another guest blog post we contributed to Target Marketing, titled “Doing More With Less: What to Do When Marketing Budgets Are Limited.”
Here’s an excerpt:
“In times like these, where every dollar counts more than ever, marketing efforts are often scrutinized and marketing budgets become limited.
Marketers may find themselves caught up in crisis communications and damage control, which can make it difficult to prioritize other activities. Budget strains can amplify this, often resulting in paused campaigns that have no “re-start” date. This, in turn, can result in a loss of momentum that may be difficult to gain back later.
Rather than risk losing your progress, now is a great time to find new ways to work with the resources you have so you can adjust your messaging and continue on.”
Check out the full article here.
