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3 Reasons to Green-Light Direct Mail

3 Simple Reasons Direct Mail makes sense (and may get through better than digital).

By

Compu-Mail

Posted

August 6, 2015

For these hot days of summer, we've pulled together three bite-sized reasons why direct mail should be part of your communication plan:

1. Print Stands Out

Which would you notice more, an email in your packed inbox or a piece of mail you can touch and feel in your mailbox?

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2. Impression Guaranteed

Direct Mail is the only channel that virtually guarantees an “impression.” Your mail piece must be physically handled by the recipient.

A whopping 79% of households read or scan the advertising mail they receive.² 

3. Stretch Out

In a world where you're trying to tell your story in 280 characters or less, direct mail offers you the luxury of being able to stretch out a bit with more real estate for your message.

You can tell a multi-layered story, building the customer experience with each layer. In a single mail letter package for instance, you can begin with a teaser message on the envelope, expand on it with the letter, incorporate impactful graphics and a buckslip for more illustration, and a clear response mechanism. You have options and variety and your customer will hold it right in their hands.

Sources:

  1. Email Statistics Report 2015 -2019, The Radicati Group2. United States Postal Service, Household Diary Study, 2012.

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