3 Reasons to Green-Light Direct Mail

3 Simple Reasons Direct Mail makes sense (and may get through better than digital).




August 6, 2015

For these hot days of summer, we've pulled together three bite-sized reasons why direct mail should be part of your communication plan:

1. Print Stands Out

Which would you notice more, an email in your packed inbox or a piece of mail you can touch and feel in your mailbox?


2. Impression Guaranteed

Direct Mail is the only channel that virtually guarantees an “impression.” Your mail piece must be physically handled by the recipient.

A whopping 79% of households read or scan the advertising mail they receive.² 

3. Stretch Out

In a world where you're trying to tell your story in 280 characters or less, direct mail offers you the luxury of being able to stretch out a bit with more real estate for your message.

You can tell a multi-layered story, building the customer experience with each layer. In a single mail letter package for instance, you can begin with a teaser message on the envelope, expand on it with the letter, incorporate impactful graphics and a buckslip for more illustration, and a clear response mechanism. You have options and variety and your customer will hold it right in their hands.


  1. Email Statistics Report 2015 -2019, The Radicati Group2. United States Postal Service, Household Diary Study, 2012.

Related Posts

December 5, 2022
Hiring Direct Mail for the Holidays: 2022 Edition

There are plenty of ways to leverage cost-effective direct mail campaigns to try to make up sales now. Here are some tips for hiring direct mail to deliver cost-effective marketing messages this holiday season:

November 28, 2022
Financial Marketing Solutions: Effective Marketing Tips from Compu-Mail

The effects of the global pandemic on our collective financial health can still be felt, and people are still iffy about spending their money. Every penny counts. One of the industries that got greatly affected by the crisis is the financial services industry. Luckily, there is a glimmer of hope. The uncertainty of the future has made a lot of people wary about their finances, doubling down on getting the right insurance, investments, and money management. Now, financial marketers just need to contend with an oversaturated market. So, how do you make yourself stand out in a sea of competitors? You’ve come to the right page. Here are a few tried and tested financial marketing solutions worth knowing.