The effects of the global pandemic on our collective financial health can still be felt, and people are still iffy about spending their money. Every penny counts. One of the industries that got greatly affected by the crisis is the financial services industry. Luckily, there is a glimmer of hope. The uncertainty of the future has made a lot of people wary about their finances, doubling down on getting the right insurance, investments, and money management. Now, financial marketers just need to contend with an oversaturated market. So, how do you make yourself stand out in a sea of competitors? You’ve come to the right page. Here are a few tried and tested financial marketing solutions worth knowing.
1. Use the Right Approach
Most people still don’t trust financial products and services, especially millennials. But the fact remains, they are a huge market to tap into. Plenty of young people do not trust banks, the prospect of investing terrifies them, credit cards confound them, and so they’d rather keep their wealth in cash. The solution is to talk to them in a way that they can relate to. Engage them by speaking their language. Educate them that being financially responsible should start at a young age and that leveraging a wide variety of financial tools is a good thing. But do not come across as too forceful or risk sending them straight to the door.
2. Get Influencers
Social media has become an integral part of our daily lives. Its reach is virtually limitless, and financial marketers would do well to take advantage of it. Experiment with your content by keeping it fresh and young. If possible, work with influencers to make your brand cool. It’s been proven and tested that influencers are no longer a passing fad, with Instagram or YouTube stars capable of reaching hundreds, thousands, or even millions of followers with a single post. Always keep in mind that most people do not care about brands. However, they do care about what their favorite personalities care about.
3. Deliver A+ Content
As mentioned earlier, not everyone is a financial expert. Center your brand’s content on educating consumers on the benefits of sound financial well-being. Talk about financial security in a manner that’s easily digestible and comprehensible. For blogs and other long-form writeups, choose topics that your target audience is searching for online. Don’t forget to optimize using keywords to maximize your coverage. Ensuring that your content is of top-notch quality would create more traffic and eventually potential conversions, too.
Making sure that the financial services that you offer to each customer are tailor-made to their unique needs makes them feel valued. Personalization in marketing has always been effective, even more so in finance marketing. Make relevant recommendations to help consumers choose your brand over others and create personalized materials that fit their individual budgets and needs.
Financial marketing isn’t easy, especially in these trying times. Going digital and building your consumers’ trust by creating dynamic content that’s comprehensible, modern, relatable, and personalized is the best way to go.
From campaign conceptualization to printing of materials, Compu-Mail got you covered. Our expertise in financial marketing is backed by more than 40 years of experience. Let us collaborate and we’ll help enhance your campaigns with email, web-to-print, digital retargeting, and more.