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Casino Marketing 101 (Don’t Gamble with your Email Program)

Email marketing continues to be one of the most viable means of communication with customers regardless of the nature of the industry. Unlike social media or paid ads, this marketing method is a lot more persuasive and personal, something that casino owners should take advantage of.

An effective email campaign for casinos will not only entice potential clients to play, but also invite them to enjoy other amenities such as the hotel, restaurants, shops, concerts, shows, etc.

So, what are the things that you need to consider in order for possible patrons to show up and play? Below are a few points and reasons why email marketing is good for your competitive gaming business.

  1. Affordable 

The most obvious reason why you should take advantage of email marketing is that it’s practically free. You can allocate the promotions budget to other more critical areas like enhancing your website and traditional print materials. All you need is a superb marketing team that can create engaging content and you’re good to go.

  1. Regular Updates 

Emailing is a great way to regularly update patrons by using personalized, hyper-targeted messages. Engage them not just with gaming deals but also with a slew of other activities they can do in the casino’s vicinity. Devise an email plan but limit the number of messages you send per week – you don’t want to come across as desperate and irritate potential players. It’s important to note that patrons typically frequent casinos at night, so it’s best to send emails in the evening as well.

  1. Email Lists

Building an email list shouldn’t be that hard. While other businesses need to get creative to get potential clients’ contact information, casinos can do this from any patron that gets a player’s club card that allows them to earn redeemable points as they play. A pop-up email form on your website is also a great way to build your contact list.

  1. Impactful Messages

Your email messages should be concise, easy-to-read, and personalized. It’s best to use single column formatting with a clear call-to-action right at the end. It’s also crucial to make them as visually impactful as possible. Go all out in creating email banners and graphics, pictures, and videos that really catches the eye of possible players.

  1. Online Gaming

Gaming has shifted from land-based to online. Players don’t have to dress up to go to a casino. They can wear their PJs and enjoy a round of digital poker right on their bed or couch. That is why email marketing is very important, an additional way to advertise your online betting arm.

Email marketing is an effective way to persuade players to visit your casino and enjoy a night out. For highly personalized email and other casino marketing campaigns that drive response, don’t hesitate to contact Compu-Mail today.

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