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Choosing Effective Promotions: 5 Tips for Your Direct Mail Campaign

Image credit: Total Retail

We are excited to share another blog post we contributed to Total Retail, titled “5 Tips for Choosing the Right Promotions for Your Direct Mail Campaign” to their marketing blog.

Here’s an excerpt:

“Have you ever found yourself stuck when designing a direct mail campaign because you’re not sure what offer or promotion to include? You’re not alone; we’ve all been there.The promotion you choose should ultimately depend on what you’re trying to achieve — e.g., increased sales, lead generation, awareness, etc. It should also reflect the particular product, service or event you’re advertising. What can you offer your customers and prospects to get them to take the action you want?”

Explore the full article here on the Total Retail website. And while you’re there, be sure to check out their resource library, the premier source for free marketing best practices and case studies.