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5 Can’t Miss Articles From 2020

At the end of each year, we like to reflect on the content that resonated the most with our readers and think ahead to what we should feature next.

Here is our round up of can’t miss articles from 2020:

Our highly-requested compilation of direct marketing statistics that demonstrate the power of direct mail and its critical role in the omnichannel marketing strategy.

After a particularly challenging year, holiday sales are critical for the survival of many businesses. By following these tips, marketers may put themselves in a better position to hire more people or marketing campaigns next year.

When you think of direct mail, search engine optimization (SEO) likely doesn’t come to mind, because of course there is no such thing as a search engine in regular mail. But believe it or not, the same principles that you use when you are designing for SEO can be implemented in direct mail to improve clarity and readability of the piece.

Though many businesses had to deal with the effects of the first disruption, that did not have to mean the whole year was lost. Here, we covered tips for getting marketing efforts back into shape so marketers could prepare for the marathon ahead.

  • 9 Tips to Boost Your Direct Marketing Results

For anyone familiar with the 40/40/20 rule, you already know that 40% of a marketing campaign’s success is in the data, 40% is the offer, and the remaining 20% is the creative. If you follow this rule and optimize your direct mail campaign based on these tips, you will see a boost in your direct marketing results.

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