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36 Inspiring Customer Loyalty Quotes for your Business

Explore our 36 inspiring quotes about customer loyalty to learn the valuable insights and timeless advice.

Customer loyalty quotes comprise insightful and motivating quotes that focus on building strong relationships with customers. These quotes focus on the importance of loyalty in business success and offer valuable perspectives from various sources, including industry leaders and renowned thinkers. They remind us to prioritize customers in all aspects of our business, emphasizing trust, reliability, and exceptional service as key factors in nurturing long-term relationships. Furthermore, they highlight how loyalty contributes to brand reputation, customer retention, and overall business growth.

Whether you’re an experienced entrepreneur or just starting up a business, these quotes provide valuable guidance and inspiration. After reading the Bond 2022 Loyalty Summary Report, we’ve prepared a list of inspiring customer loyalty quotes that may help you to be more appreciative of your loyal customers and their importance.

Customer Loyalty Report 2022
Bond 2022 Loyalty Report Data

What is Customer Loyalty?

Customer loyalty is a relationship between a business and its customers. If a customer is loyal to your business he/she willingly and repeatedly returns to a company to conduct business. To ensure customer loyalty, the brand must provide a delightful and remarkable experience.

Repeat Customer Quote: ‘Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.’ – Chip Bell

Why is Customer Loyalty Important for your Business?

Did you know that nearly 65% of any business comes from repeat customers?

Repeat customers are no one but those who had a great experience with the brand in the past. They are already your loyal customers or on their way to becoming one.

Customer loyalty leads to

  1. higher customer retention
  2. repeat purchases, and
  3. better word-of-mouth

To earn customer loyalty and better engage them with your business, you must build their trust in your brand.

customer loyalty & Retention
Customer loyalty & Customer Retention Quotes

‍We read the report and pulled out 18 important quotes on customer retention & quotes about customer loyalty to help your organization better engage with your customers.

  1. “Loyalty continues to bring positive outcomes for Brands, and the impact on advocacy, retention and spending (or “say, stay, spend”) remains strong.”
  2. “CXM = The art and science of coaxing lifetime loyalty from daily transactions.” – Steve Curtin.
  3. “Members who receive relevant offers that become more relevant over time are 8× more likely to go out of their way to use them.”
  4. “72% of respondents say they are more likely to recommend brands with good loyalty programs.”
  5. “If you don’t care, your customer never will.” – Marlene Blaszczyk
  6. “Earn + Burn accounts for 24%.”
  7. “78% of respondents say programs make them more likely to continue doing business with Brands.”
  8. “The Experience accounts for 3/4.”
  9. “Only one in four members strongly agrees that program representatives make them feel special and recognized, but programs getting this right experience 47% higher engagement.”
  10. “Programs achieve a 3.7x lift in satisfaction and 47% higher engagement among Members who strongly agree its representatives help them get the most out of it.”
  11. “Only 2/5 of Members strongly agree that Loyalty Programs and their associated co-branded credit cards are working together seamlessly.”.
  12. “Recognition + Support, Personal Relevance, and Ease + Enjoyment each account for 12%.”
  13. “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett.
  14. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou.
  15. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.” – Chip Bell.
  16. “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.” ― Ken Blanchard.
  17. “Think of your WORST customer on his or her WORST day…This is when you’ll really discover how to be ready for the hiccups that are bound to happen, even with your best customer.” — Jeannie Walters.
  18. “A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so.” – Mahatma Gandhi.

Best Quotes about Customer Loyalty & Customer Retention

  1. Customer satisfaction is worthless. Customer loyalty is priceless.” – Jeffrey Gitomer.
  2. “Unless you have 100% customer satisfaction… you must improve.”- Horst Schulz
  3. “The customer’s perception is your reality.”- Kate Zabriskie.
  4. “There is a big difference between a satisfied customer and a loyal customer.”- Shep Hyken.
  5. “Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.”- Chip Bell.
  6. “You don’t earn loyalty in a day. You earn loyalty day-by-day.”- Jeffrey Gitomer.
  7. “Repeat business or behavior can be bribed. Loyalty has to be earned.”- Janet Robinson.
  8. “A loyal customer doesn’t consider alternatives. He won’t mind paying premium for his valued loyalty. A repeat customer will consider options.”- Unknown.
  9. “The goal of a company is to have customer service that is not just the best but legendary.”- Sam Walton.
  10. “When the customer comes first, the customer will last.”- Robert Half.
  11. “An ounce of loyalty is worth a pound of cleverness.”- Elbert Hubbard.
  12. “Do what you do so well that they will want to see it again and bring their friends.”- Walt Disney.
  13. “If you’re not serving the customer, your job is to be serving someone who is.”- Jan Carlzon.
  14. “Satisfaction is a rating. Loyalty is a brand”- Shep Hyken.
  15. “The purpose of a business is to create a customer who creates customers.”- Shiv Singh.
  16. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”- Peter Drucker.
  17. “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.”- John Russell.
  18. “Loyalty cannot be blueprinted. It cannot be produced on an assembly line. In fact, it cannot be manufactured at all. It is a force which leaps into being only when conditions are exactly right for it – and it is a force very sensitive to betrayal.”- Maurice Franks.

Key Takeaways from the Customer Loyalty Quotes

After getting a rundown on the customer loyalty definition, its importance and quotes, now is the time to get appreciative of the clients that are loyal to us. Here are 5 major things that the  customer loyalty quotes above taught us:

  1. Customer Loyalty Does Not Happen Overnight
  2. Customer Experience is Key to Loyalty
  3. Loyal Customers are Your Best Marketing Strategy
  4. Customer Satisfaction and Loyalty are Dependent on Realistic Customer Expectations
  5. Customer Loyalty is Your Obligation

The Bottom Line: Building Customer Loyalty Quotes

Creating a positive, personalized experience for your customers results in increased customer loyalty and customer retention. The right strategy for maintaining loyalty in a business not only helps long-term success but also turns satisfied customers into delighted brand advocates.


Q. What are the different types of customer loyalty programs?

Majorly there are 4 types of customer loyalty programs that you can try for your brand. These are

  • Point-based,
  • Tiered, Paid,
  • Coalition, and
  • Value-based loyalty programs.

Q. What are the five stages of creating customer value and customer loyalty?

The five stages of customer loyalty are:

  • Switchers
  • Habitual Buyers
  • Switching Cost Loyalty
  • Buyers Liking Your Brand
  • Committed Buyers.

Q: Give an example of a ‘happy & repeat customer quote.’

A: Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will. -Bill Gates