There are plenty of ways to leverage cost-effective direct mail campaigns to try to make up sales now. Here are some tips for hiring direct mail to deliver cost-effective marketing messages this holiday season:

The effects of the global pandemic on our collective financial health can still be felt, and people are still iffy about spending their money. Every penny counts. One of the industries that got greatly affected by the crisis is the financial services industry. Luckily, there is a glimmer of hope. The uncertainty of the future has made a lot of people wary about their finances, doubling down on getting the right insurance, investments, and money management. Now, financial marketers just need to contend with an oversaturated market. So, how do you make yourself stand out in a sea of competitors? You’ve come to the right page. Here are a few tried and tested financial marketing solutions worth knowing.

It’s important to remember that every audience is unique. A successful direct mail segmentation all boils down to customer data management and analysis.

Today's buyers yearn for the comfort of home. Tap into that yearning with localized multichannel marketing that keeps your audience’s hearts and shopping local.‍

During such challenging times, holiday sales are critical for revenue. Here's how to use direct mail campaigns to make the most out of the holiday season.

This presentation talks about fundraising campaigns, free or inexpensive social media tools, and direct mail's role in improving your business' offline engagement.

Compu-Mail's Marketing Manager talks being a presenter at the AFP Genesee Valley and YNPN National, and her key takeaways from INBOUND20 and other online events.

If you approach direct mail design like you do with website SEO, your messaging will be clearer and easier to read and process. Find out how in this article.