Essentials

Content that helps you build stronger direct marketing campaigns
February 13, 2020
9 Tips to Boost Your Direct Marketing Results

If you are familiar with the 40/40/20 rule, you already know that 40% of a marketing campaign’s success is in the data, 40% is the offer, and the remaining 20% is the creative.

December 5, 2019
Top 10 Most Read in 2019

As 2019 comes to a close, here’s a look at the top ten most read marketing articles we published this year.

September 26, 2019
Think You Can’t Afford Direct Mail? Think Again

Here, we cover three common misconceptions and their counter-arguments that will make you think twice about the affordability of direct mail.

September 26, 2019
Thinking Outside the Screen to Engage Your Donors

Does your organization rely on social media for engaging donors? Check out these tips for being creative in your approach, then discover how you can mirror your efforts offline for best results.

May 22, 2019
In Defense of Print and its Alliance with Digital

Integrating digital and print in a marketing campaign increases return on investment.

May 21, 2019
Omnichannel Marketing for Nonprofit Fundraisers

Increase fundraising response with omnichannel marketing, cross-channel coordination for non-profit marketing & giving campaigns.

May 9, 2019
Should I Be Sending More Email?

Determining frequency shouldn’t be seen as a simple dial you turn up or down.

April 15, 2019
Why You Should be Vigilant About Purchased Data

While it is of course important to know who is on the list, it is equally important (or perhaps more important) to know where the list came from.

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