If you are familiar with the 40/40/20 rule, you already know that 40% of a marketing campaign’s success is in the data, 40% is the offer, and the remaining 20% is the creative.

As 2019 comes to a close, here’s a look at the top ten most read marketing articles we published this year.

Here, we cover three common misconceptions and their counter-arguments that will make you think twice about the affordability of direct mail.

Does your organization rely on social media for engaging donors? Check out these tips for being creative in your approach, then discover how you can mirror your efforts offline for best results.

Integrating digital and print in a marketing campaign increases return on investment.

Increase fundraising response with omnichannel marketing, cross-channel coordination for non-profit marketing & giving campaigns.

Determining frequency shouldn’t be seen as a simple dial you turn up or down.

While it is of course important to know who is on the list, it is equally important (or perhaps more important) to know where the list came from.