Here at Compu-Mail, we focus on the future of direct marketing.
In our last post, we covered tips for the short-term future of direct marketing. Now, we will shift gears and focus on long-term marketing planning.
15 minutes or less: This presentation outlines the elements that make up a successful direct mail test.
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If you are familiar with the 40/40/20 rule, you already know that 40% of a marketing campaign’s success is in the data, 40% is the offer, and the remaining 20% is the creative.
On January 28, members of Compu-Mail’s team shared tips for AAF Buffalo members during a SkillShop called “Design Tips for Personalized Marketing Campaigns.”