If you are familiar with the 40/40/20 rule, you already know that 40% of a marketing campaign’s success is in the data, 40% is the offer, and the remaining 20% is the creative.

On January 28, members of Compu-Mail’s team shared tips for AAF Buffalo members during a SkillShop called “Design Tips for Personalized Marketing Campaigns.”

Michele Gardner recently joined Compu-Mail’s Sales & Marketing team as National Sales Representative. In her role, Gardner will be responsible for helping clients use direct mail to increase sales.

As 2019 comes to a close, here’s a look at the top ten most read marketing articles we published this year.

Michael Millman recently joined Compu-Mail’s Sales & Marketing team as Senior Sales Representative. In his role, Millman will be responsible for driving revenue for clients. Compu-Mail offers complete direct marketing services via mail and digital channels.

This post was written by Allison Jensen, Marketing Manager at Compu-Mail as a recap of her time at the YNPN Leaders Institute, INBOUND 2019, and fall NEMOA Summit.

The 20-minute presentation covers the basics of creating personalized direct marketing messages that capture attention and help your organization stand out from your competition.

Here, we cover three common misconceptions and their counter-arguments that will make you think twice about the affordability of direct mail.