With overall attitudes being positive and with high response rates, direct mail is certainly an effective tool for reaching your customers. Source: United States Postal Service (USPS)
Creating a positive, personalized experience for your customers results in increased loyalty and retention. Source: Bond 2020 Loyalty Summary Report
This time last year, our Marketing Manager (Allison) reflected on her time as a presenter, attendee, and sponsor at various conferences that she had recently attended in person. Lately, she has found herself in similar roles, but at virtual events instead.
If you approach direct mail design like you do with website SEO, your messaging will be clearer and easier to read and process.
Discover how content marketing can be a powerful tool for providing value and education for your readers.
While a smaller marketing budget may seem intimidating, there are ways that you can be resourceful and do more with less.
Once your Shopify site is set up, it is important to utilize a combination of digital marketing and direct mail tactics to drive traffic to it.
Our new series is focused on helping marketers plan for the short- and long-term future of direct marketing, and everything in between.