In the modern world, it is essential for a company to have a solid digital presence on the Internet for the company to be successful.

At the end of each year, we like to reflect on the content that resonated the most with our readers and think ahead to what we should feature next.

There are plenty of ways to leverage cost-effective direct mail campaigns to try to make up sales now. Here are some tips for hiring direct mail to deliver cost-effective marketing messages this holiday season:

The effects of the global pandemic on our collective financial health can still be felt, and people are still iffy about spending their money. Every penny counts. One of the industries that got greatly affected by the crisis is the financial services industry. Luckily, there is a glimmer of hope. The uncertainty of the future has made a lot of people wary about their finances, doubling down on getting the right insurance, investments, and money management. Now, financial marketers just need to contend with an oversaturated market. So, how do you make yourself stand out in a sea of competitors? You’ve come to the right page. Here are a few tried and tested financial marketing solutions worth knowing.

Marketing spending levels have increased during 2022, however, in relation to revenue: they are comparable to pre-pandemic proportions according to recent data generated by Gartner 2022 CMO Spend and Strategy Survey.

It’s important to remember that every audience is unique. A successful direct mail segmentation all boils down to customer data management and analysis.

How casino gaming marketers can create great experiences that set their casinos and resorts up for success during COVID-19 and beyond.