case studies

CASE STUDY 1

A rapidly growing telecommunications company was struggling with the processing of its customers’ monthly invoices. At the time, it was utilizing a third-party billing company (specialized software) to calculate the invoice information. This bill data was then forwarded to a major national statement rendering firm—and the process often exceeded 10 days. The statement-rendering firm was unable to create a custom-tailored process to streamline production for the telecommunications company.

Compu-Mail was asked to review the process. The result: we proposed a custom statement solution that was implemented within 90 days.

Our solution allowed for receipt of the bill data, processing, postal automation, and statement rendering in less than 48 hours. Plus, Compu-Mail’s service charges were more than 40% less than the major national statement-rendering firm. Soon after the process began, Compu-Mail reduced costs by converting the majority of invoices to a landscape format. This modification resulted in another 40% savings.

Since partnering with Compu-Mail, the telecommunications company has continued to grow and has doubled its customer base.

Case Study 2

A major telecommunications company utilized pre-printed user guides for its new customers. When new accounts were established or customers added services a personalized letter was produced and then hand matched to the correct version(s) of user guide. The guides were pre-printed in large quantity, which always included wasted material when version changes were made. The user fulfillment procedure was expensive and slow.

Compu-Mail developed a customized solution utilizing its electronic printing capabilities. When the telecommunications customer ordered new services a file was created with contact information and service type(s). This file was transferred to Compu-Mail where a customized user guide was printed and mailed within 24 hours. The customized User Guides included a personalized message to the customer with the appropriate product information. The process involved electronic digital color printing and custom finishing. The User Guides were formatted as a self-mailer, which eliminated the need for an envelope, matching, stuffing, and sealing.

The company has reduced its costs by 40% while upgrading its image with its customers.

Case Study 3

A mutual fund company was seeking a solution for the need to provide updated fund materials to investment advisors who sold those funds. The company has been printing and storing a significant quantity of prospective, sell sheets, summary reports, notices, ratings reports and other fund information. Investment advisors would request quantities of these materials for their use. The materials would need to be updated frequently at unknown intervals. This often caused wasted printing and required frequent re-runs.

Compu-Mail proposed a solution that utilized Print on Demand (POD) technology to produce many of the requested documents as required. Changes could be made as needed and preprinting was significantly reduced.

This solution provided the Funds’ customers quick fulfillment response with the most current fund data. Pre-print quantities were reduced and fund documents were easily and quickly updated. This saved print cost and time.

CASE STUDY 4

A national retailer with over 500 stores was seeking ways to maximize its business. Compu-Mail was asked to review existing databases and cross-sell programs. A sales reminder process was developed that resulted in 10-20% increase in repeat purchases across all stores. The program utilized (POS) point of sale data that is appended to the customer master file. Customers are selected for reminders and other targeted offers based on purchase history. Specific data elements are analyzed to better target new offers.

The retailer’s customers file has become the basis for its strategic planning, new store locations, prospect programs, and in store promotions; all benefit from the master file analysis.

Compu-Mail currently produces over forty daily, weekly, and monthly mail and electronic programs. The POS data is used to calculate program reporting which is provided for the retailer online. The analysis allows real time enhancements to the on-going programs. The retailer’s business has grown over 30% since the Compu-Mail solution was implemented.

Case Study 5

A major casino resort needed to promote an entertainment act with a show date that was approaching quickly. In the ever changing and fast paced environment at a world class gaming facility, turn around time was extremely important. The casino needed a direct mail campaign to drop in 24 to 48 hours. In a market place where many have limited cash flow, the casino knew it had to find a way to identify past guests most likely to respond to a direct marketing offer.

The casino turned to Compu-mail to provide a solution for the creative, production, and fulfillment of a mail piece that would obtain the desired response; a sold-out entertainment venue and increased traffic flow on the gaming floor. Compu-Mail and the casino staff conducted a database analysis of past patrons purchase behavior based on season, most recent visit, frequency of visits, and total spent per visit. This analysis led to the development of the final mail file.

Compu-Mail and the casino’s staff worked together to layout and design a direct marketing vehicle that would inform and generate interest from the desired audience. This collaboration led to the development of an oversized fold over invitation with four color process variable imaging direct to the patron inserted into a personalized oversized envelope with teaser copy on the outside panel.

Compu-Mail staff drew on their extensive background in mail production and fulfillment to prepare data, digitally image the variable invites, offset print outer envelopes, inkjet imprint outer envelopes, trim, score and fold the invites and insert and mail in a 48 hour time table.

As a result the mail package was delivered to patrons with time to respond, the entertainment act sold out, and the casino experienced increased traffic flow of high level spenders generating over 30% more revenue than an average night.